1507 7th St
Santa Monica CA 90401
Ritte Van Vlaanderen
We’re a small company devoted to offering dedicated enthusiasts and racers the best racing bikes at the best possible prices. If we couldn’t do this honestly and with the best intentions, then we wouldn’t do it at all, so please feel free to contact us with any questions, comments, critiques and excellent slow-cooker recipes you can think of.
The SoCal sun’s warm rays have worked their fingers through the vent holes of our helmets and massaged our well-groomed scalps, lulling us into a tranquil contentment with an endless procession of business park crits and no-drop group rides. Meanwhile racers in other parts of the world are coating their entire bodies in lanolin, rubbing pesticide soaked mud into their eyeballs and climbing cobbled 20% grades until their chains snap.
None of us may ever be so badass, but it is time we turn the pussy dial down to at least 6 and start acting like self-respecting bike racers. Let’s stop taking things so seriously and enjoy the pain.