Welcome to SoCalCross

The Southern California Prestige Series of Cyclocross was formed in 2005 by an informal association of  cycling clubs motivated to become the premier cyclocross series across Southern California and the nation! The Prestige Series will host 18 races over 15 weekends from of racing from San Diego to San Luis Obispo - September 2012 to January 2013.

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Bike Effect

Southern California Bike Shop – Santa Monica

Phone: (310) 393-4348
Location: Bike Effect
910 Broadway
Santa Monica CA 90401

Bike Effect is a high-end road cycling shop, specializing in custom & hand-made bicycles and the craft of bike fitting.

Bike Effect utilizes the most advanced methods for your fit including the ReTül, Computrainer and the Serotta Size Cycle.

Each bike fit includes:

  • Thorough biomechanical exam and flexibility assessment
  • Extensive foot assessment including:
    • Heel to toe length, heel to ball length
    • Width and volume both unweighted and weighted
    • Structural assessment of the foot for footbeds or orthodics

  • Cleat adjustment including fore-aft, stance width, and internal/external rotation, varus/valgus shimming and shimming for leg length differences
  • Dynamic saddle to crank relationship adjustment
  • Dynamic handlebar to saddle relationship adjustment
  • Corrections for hip/knee/foot alignment
  • Follow-up sessions

Bring to your fit:

  • Bike
  • Pedals and cleats
  • Cycling shorts and jersey (or comfortable workout top)
  • Gloves, if typically worn while riding
  • Cycling shoes and socks
  • Helmet (Aero helmet for TT fit)
  • Any parts for installation (changing saddle or handlebars, etc)

We always have a nice selection of clothing, shoes, components and bikes available at Bike Effect.

Bike Effect is proud to represent the following bike manufacturers:

— Parlee
— Moots
— Firefly
— Passoni
— Alchemy
— Time
— Ritte

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